That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. Giving you a thick matte, this one's for an elegantly long-lasting pout an ideal evening out companion. Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . Free gift: 01:02How to take a skin quiz and purchase items: 01:24Medium Cover Shade #35: 03:47No Filter Primer: 05:40Medium Cover Shade #40: 06:31Full Cover Shade #55: 08:39Hints for color and current brand foundations that I'm using: 10:58 The Best Mother-Daughter Trip Destinations in the U.S. 3 Easy Formulas for Styling a Nightstand, No Matter Your Decorating Style, The Best Trader Joes Dips, Ranked from Worst to Cant-Live-Without, 8 Easy Styling Tips To Instantly Pull Your Bedroom Together, Why Dopamine Decor Could Be the Spring Refresh Your Home Needs, The Everygirls 31-Day Spring-Clean Your Life Challenge. It was noticeably too orange for us which was unable to be corrected even when using the smallest amount. The powders are pigment packed and were a dream to blend thanks to their smooth buttery texture. Its the Goldilocks of foundations. If you cant tell, I am, in a word, obsessed with this foundation. A Division of NBCUniversal. According to board-certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a sugar derivative that holds on to water. Though I was skeptical about its accuracy, it matched me perfectly. If a foundation can withstand a hot, sweaty day, it can do practically anything. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. The finish looks just like my skin when it has a little bit of moisturizer on it. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. "It's not that she wants to go to the store, it's that she needs help. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. This Setting Powder is Life-Changing, This Is Not a Drill: Glossier Is Finally Available at Sephora, Dermatologists Agree: Everyone Should Be Using Vitamin C, Im A Beauty Editor Who Loves ProductsHeres How I Travel With Just A Carry-On. Mattifies skin and absorbs excess oil and shine, without drying you out Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. Sign up for our newsletter to get honest reviews on . But any that you send back, you won't be charged for. "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. If youve previously shunned fuller coverage foundation to avoid that thick, heavy sensation, this is a great re-introduction, with no cakiness in sight, just smooth, healthy-looking skin that isnt weighed down. This amount includes applicable customs duties, taxes, brokerage and other fees. I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. We independently research, test, review, and recommend the best Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. For additional information, see the Global Shipping Programme, This amount includes applicable customs duties, taxes, brokerage and other fees. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! For more beauty inspiration, read our review of The Ordinarys first-ever concealer. At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. added to . I hope you liked this video. "An IPO has clearly been on their mind," he said. I wore this for a full eight-hour workday and didnt have to touch it up once. At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. This is the IL MAKIAGE foundation in the shade #105. Nikki Baird, a longtime retail analyst and current vice president of strategy at retail technology company Aptos, said DTC brands need to strike the right product mix in order to stay relevant, sustain growth and attract investors. Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. well done Il Makiage! Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz. Online shade matching for 40, Woke Up Like This Flawless Base Foundation by Il Makiage is brought to you by Find My Shade, an AI-based makeup matching app. "If the growth was good in 2022, then I'd say they're firing on all cylinders and seems like they could be well poised to go public.". Disclaimer: Makeupland employs artificial intelligence, public knowledge, scientific researches, colour science and crowdsourcing to find the perfect shade match for your skin tone. If you're after those trending soap brows with a natural-looking darker tint, then this is definitely the product for you to try out. Heres how it went. Il MAKIAGE Icon came very close though, the brush is brilliant at separating lashes so that they fan out nicely and look fluttery. Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. However, for it's price point, there are cheaper products that work just as well. But finding one that checks off all of those boxes can be hit or miss. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. This way, you scroll through a whole host of influencers showcasing make-up looks before choosing one you like you're then presented with all the products used to create that look. This video is so you can see the color of the foundation. The dream. I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. productslearn more about, About My Skin: Combination to oily and prone to acne scarring, The Science: Water-binding hyaluronic acid, How to Apply: Use a few good pumps and blend, The Value: Pricey, but a little goes a long way, Reviewed: Il Makiage F*ck I'm Flawless Concealer Is an IRL Filter, Woke Up Like This Flawless Base Foundation. I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. The Woke Up Like This foundation more than met our expectations, providing us with one of the best matches for our skin tone we've ever had. Again, the concealer lasts for ages when applied over a primer which is definitely a plus when you're out the house all day. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. This has to be our favourite, which makes sense as it's the most expensive that Il Makiage offer. 6d 22h left (Thu, 08:40 AM) or Best Offer +$5.85 shipping Sponsored il makiage foundation Brand New $38.00 savace-3 (2) 100% or Best Offer +$5.85 shipping Sponsored View basket for details. Got a confidential news tip? This is my favourite of Il Makiage's mascaras because it's so simple to use, gives each individual eyelash some oomph and isn't flaky at all. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. However, this was comfortable to wear and had a barely there texture. Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish Cons: Quite cakey when applied too much After completing the (very detailed) colour-match quiz online, I was really excited to see which shade . In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. Promising buildable, medium to full coverage with a natural-looking matte finish, you wont find it in any store. Born This Way Matte Foundation ($40, 1fl oz.) Il Makiage ranks 5th among Cosmetics sites. I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. Instead, its created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. It's likely not flaky because the formula's infused with flaxseed oil, which has a really moisturising effect. In his work at Renaissance Capital, Kennedy tracks every initial filing for the firm's clients. Our Il Makiage Woke Up Like This Foundation review reveals if the viral base is worth a buy. Not only does Il Makiage ship to the U.K., it also offers free returns, but standard delivery costs 3.95. Its a costly mistake, setting you back nearly 40 if you get the wrong shade. I can almost always expect a minor breakout to leave dark marks behind. I don't think I'll swapping this one into my beauty bag any time soon. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. What does it have that Il Makiage doesn't? Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". But the wearability is still excellent on this because I feel like it gracefully fades rather than removes in patches or slides off my face like other foundations. Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. 40 - 30ml. I ordered it and tried it out for a month. I have combination skin that leans oily thanks to the heat and a hefty moisturizer. Its buildable and truly does blend into my skin like nothing else Ive ever tried. If you buy something through our links, we may earn an affiliate commission, at no cost to you. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Personally, one bottle stretched over three months and I used it often. "But I think we'll keep an eye on it now.". Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. 100% free and easy exchanges & returns Foundation Best Seller WOKE UP LIKE THIS flawless base foundation find my shade $45 I already know my shade Best Seller AFTER PARTY next gen full coverage foundation find my shade $45 I already know my shade Creating a golden smokey eye was a complete breeze. Let me know if their are any make up looks you want me to try. This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. Each of the four colours inside every palette go together so well for creating ombre looks - I had so much fun creating a gradient smokey eye with the Game Changer palette. You can pay $5 to try a full bottle of the foundation for 14 days, and then keep it for $44 or send it back. Just when I was convinced there may not be a foundation that meets all my requirements, I came across the Il Makiage Woke Up Like This Foundation. I was happy to find that blending the foundation was effortless, and the finish looked like my skin. By the end of the day, it still looked quite fresh. We only recommend products we genuinely love. These 10 Signs Can Help You Decide, I Masturbated Every Morning For A MonthHeres What Happened, Forget Red Flags: You Need To Be Looking for Beige Ones, Last Chance: Enter To Win the Ultimate Self-Care Giveaway, radiant foundation with my favorite setting powder, Is Rare Beauty Worth the Hype? This has the perfect amount of medium coverage. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. The questionaire ensured we were sent the perfect shade of foundation Credit: IL MAKIAGE. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. Prior to that, the only outside investor Oddity brought in was private equity powerhouse L Catterton, which helped fund the company's U.S. launch. My perfect foundation is one that delivers a smooth, matte finish without drying my skin. Shade #40 IL MAKIAGE Foundation in "Woke Up Like This" NWT $38 $45 Size: OS IL MAKIAGE sister2seven 36 2 IL Makiage 175 woke up like this new $35 $69 Size: OS IL MAKIAGE tata1979 1 IL MAKIAGE WOKE UP LIKE THIS FOUNDATION SHADE #20/brush $46 $45 Size: Shade #20 IL MAKIAGE lindseyb007 3 IL MAKIAGE BUNDLE NWT $95 $175 Size: OS IL MAKIAGE *this is NOT a sponsored video Get the answers to all of the most important questions in our Il Makiage review. Our Editors Weigh-In on Their Favorite Products, New to The Everygirl? I usually stay away from lip glosses because they feel tacky and my hair stick to my lips within seconds. What's Included: Built-in, doe foot applicator. The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . It gave me a dewy feel without too much of a dewy lookto my liking. I also love that I can sheer it out. We may earn commission from some of the retailers, but we never allow this to influence selections. As a result, weve seen a huge uptick in redness and sensitivity. The price kept me from trying this for so long because I hadnt heard enough about it to go for it. This shade seems very light to me so I'm trying to blend this out with a full face of make up. 2023 CNBC LLC. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. "If it did not work, we would have tons of returns, no repeats, and the economic model would fall upside down," said Drucker Mann. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. With all-day staying powder and an ultra-fine finish, it's a great. Let's be honest; this foundation is not the easiest on the pockets. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. Ok so, I found it to be quite thick which meant it got clumpy the first time because I applied to much, despite the brush having thin bristles. I took the shade match quiz and was matched with the color 105. . Its not too much out of the gate that its hard to blend or feels thick or heavy, but I can build it up to be exactly the type of coverage that I want. 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