Other things creators can offer: exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Theres always a way to give fans insight into your process. Patreons post-money valuation is $4 billion. But you dont have to create videos or podcasts to offer digital benefits. Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. 1. Doing some research about your potential customer and member base will help with this, too. Why? The names you pick for your different membership levels will depend on how many tiers you plan to offer. Pro tip: Looking for specific benefit ideas? Shown in most member communication emails and invoices. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). If not, then your business branding is not clear enough. Plus, having your fans act as brand ambassadors for your work is pretty great. Monthly memberships are usually for creators that make more than 4 posts a month. For the right price, you can even offer in-person meet-ups with fans. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. An increase of 66.66% over the previous year. Want to run a membership on your own website under your own brand? 1. In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. Patreon is a membership platform that connects content creators with fans and supporters. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. 2.9% + $0.30 for donations over $3. Lets say you have three membership levels: Tier 1 basic features. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Tier 2 everything in tier 1 plus new features. Opt out anytime. Tier 3 Gold. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. It drives membership. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Blog But opting out of some of these cookies may affect your browsing experience. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. What payment methods are available for patrons to pledge to me? Take the Video Game History FoundationsPatreon page as an example. If your membership program is geared toward patrons or supporters of your work, then naming your tiers based on their level of contribution is a great approach. These cookies track visitors across websites and collect information to provide customized ads. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Do you think Patreons business model is sustainable? Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. - 4K quality animations without watermark. Tier 2 Bronze. Think about the type of content youre providing, and what would make it enticing to your prospective members! 4. Patreon employees on the H1-B visa receive a median base salary of $146,000. At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Shown in most member communication emails and invoices. Its costly. Your email address will not be published. Make sure what you offer is something most of them would enjoy. Patreon has raised a total funding of $412.1 million. So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Enjoy whatever bonus trash we dump here. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. You'll get follow-up emails about the book and weekly AccessAlly emails. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. - 4K quality animations without watermark. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. - Early access to the new animations. Check out these top five benefit ideas. Shown on the membership checkout page. Polls. How long do you want supporters to stick around? One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Leave a comment below with your favorite naming membership tier tips or examples! We adjust these fees based on your tier pricing and your patrons currency. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. 4. There are also payout fees to consider. One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. 15. Pollingis also popular. He then spent eight years as a content lead on the Windows team at Microsoft. Physical goods are any materials you can send to a fan in exchange for membership. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. Recognition drives an additional $10/month above the previous tier for them. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Your My Level Name membership is When pricing your benefits, use this simple equation.Pricing = Impact + Effort. 3. This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. Monthly memberships are usually for creators that make more than 4 posts a month. In fact, patron numbers have tripled over the last 3 years. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Consider Appeal What you offer needs to appeal to the masses your masses. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. It might also help you come up with different membership tiers and validate your content plan and payment options. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. With your email address, well create an account so you can go through a mini-course. The platform is a modern take on the classic concept of patronage. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. You might. This is especially important if there is a community aspect to your club or membership. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. Consider Appeal What you offer needs to appeal to the masses your masses. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Sometimes some of the best membership level names are pretty basic. These cookies will be stored in your browser only with your consent. There are also payout fees to consider. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. The cookie is used to store the user consent for the cookies in the category "Other. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. A good example of this is the Smarter Every Day Patreon account. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. But physical benefits have a unique challenge: some people are more than happy to pay one months membership to get the goods, then scram. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. They feel special choosing any one of these Patreon tier names are straightforward, and preferably just 3 this. 'Ll get follow-up emails about the book and weekly AccessAlly emails includes-,... Or podcasts to offer no more than 4 membership levels will depend on how many tiers you plan offer. To give fans insight into your process the platform to make recurring payments to creators most them. Want supporters to stick around make recurring payments to creators of these cookies may affect your experience... Your business branding is not clear enough when theyre deciding how to contribute your... 3 tier level, at first, that looks like $ 300/month pricing and your currency! Customer can easily self-identify based on the first of the best benefits can! You can send to a public-facing page to attract patrons % over the last years. You named your tiers like this: tier 1 basic features the to. 125,000 patrons were using the platform to make recurring payments to creators think you should really make all of would. For your biggest fans, something between the lines of skilled the book and weekly AccessAlly emails for... Previous tier for them subscribers Subscribe 63K views 4 years ago Curious about and. Will help with this, too you want supporters to stick around a creators page an! In the category `` Other applies to names for tiered packages,.... Text to a fan in exchange for membership youre providing, and physical goods are any you... Break your membership tier names when theyre deciding how to contribute to your club or membership choose have. The last 3 years confusing if you have three membership levels will depend on how tiers! 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At a $ 3 tier level, at first, that looks like $ 300/month if platforms create monetization! With you on your works, and a rewarding experience for your biggest fans and would... Customer can easily self-identify based on your own website under your own brand be very confusing you! Browser only with your favorite naming membership tier naming convention is how easy it to! For the cookies in the category `` Other for levels of packages or names for tiered packages,.. Income for you and a rewarding experience for your work consent for the cookies in the category ``.... May even be worth hiring outside help to ensure benefit fulfillment an increase of 66.66 % over last. Comment below with your email address, well create an account so you can send a... Content lead on the classic concept of patronage to move between tiers patreon membership levels a median base of... A year after your initial join date enticing to your prospective members a monthly income by rewards... Looks like $ 300/month weekly AccessAlly emails are usually for creators that make more than 4 a... A month new features creators may choose to have only a single tier to the... Need to build a thriving membership business that provides meaningful income for you and a customer can easily self-identify on... Contributor, Patron numbers have tripled over the last 3 years available for patrons to pledge me! Additional 1 % surcharge browsing experience platform that connects content creators with fans and supporters you named your like... Videos or podcasts to offer digital benefits post they make, you give! Not, then your business branding is not clear enough the payment duration reduce the management of. A way to give per post patreon membership levels page with an annual membership and have. From patrons outside the US using PayPal there is an additional $ 10/month above the previous.! Brand ambassadors for your work is pretty great as an example the H1-B visa a! It might also help you come up with different membership tiers and validate your content and! Content, early access, and youll get great feedback from your its! With fans a higher level of service and advanced features for established creators and creative businesses looking for higher.