Curiously, Danielle and Nordstrom launched the products after Danielle visited Foundraes studio. Since 2016, she's been designing her own lines. And as of 2020, Bernstein has similarly leveraged her loyal following to raise fundsabout $100,000 to-datefor charitable organizations like the River Fund and Food Bank For New York City through her nonprofit WeGaveWhat. Everything Ive seen from her is genuine. She is the first blogger and influencer to have a product collaboration with the company, and it led to a second collaboration with them that had added styles. I could cry even thinking about it. Join Facebook to connect with Aaron Baum and others you may know. I tried that a lot during the pandemic, and I found it not to be helpful. Since starting her popular street-style blog WeWoreWhat in 2010, Danielle Bernstein has launched a highly successful clothing brand, landed on Forbes' 30 under 30 list (at the age of 24), written . I tell you all the truth so you dont have to wonder about these things, this is part of why I am open with you! Danielle contacted her and asked her to take them down, and offered payment. "You have to take it as a compliment and also a challenge to keep moving on and to be innovative," she said. She contacted her businessman father and asked him to allow her to drop out. It's sad and I wish it weren't this way, but they feel a bit more validated in not being a size 0 in knowing Danielle isn't either. She could have been more reasonable with her demands. "I want to clarify that I am ABSOLUTELY NOT seeking financial gain, what we are doing is simply asking the courts to confirm that we did not infringe on an alleged copyright," she wrote on Instagram Stories. Our website, archdigest.com, offers constant original coverage of the interior design and architecture worlds, new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives. [6], In 2011, Bernstein started WeWoreWhat as a street-style photographer, which soon after transitioned into a personal-style blog, as her Instagram account @WeWoreWhat gained popularity. Bernstein found herself in hot water again last July after she was accused of copying a mask-and-chain design from the women-owned small business Second Wind. "It's always a shame when the high street copies a young brand because you don't even get to start before a bigger company takes what you do.". I do get scared but I know Im fortunate and so grateful that I am able to get through this at home.. ", Chikwenengere said WeWoreWhat's new maxi dress was "identical" to her design and called herself "the latest victim of @weworewhat and Danielle Bernstein's crusade against small designers. I never expected this to happen, but the account is now run by everyone who sends me DMs of Photoshopping they spot! And as is to be expected, what they think's not always going to be the most validating thing to hear. In fact, the more exposed it is, the more desirable it seems. Nonetheless, some slammed her for gallivanting in the Hamptons.. It comes with the territory. THE END as I know many of you have wanted to know the final resolution and conclusion between Danielle / WWW and me, I want to say it here just once so we can move on and get back to normal work/life. As of the time of this writing, her Instagram account boasted a total of 2.5 million followers. See our favorite looks from outside the shows. In a statement sent to Insider this week, she said: "How many times do we see high-end designers get knocked off by fast fashion brands? Shine Great Neck South High School, "Danielle Bernstein Of WeWoreWhat On Self-Care, Style Inspo And The Best Part Of Her Job", "A Poshmark Reseller Somehow Got Her Hands On A Major Fashion Influencer's Unreleased Clothing. She convinced her father to let her switch to the Fashion Institute of Technology. She also mentioned on several interviews turning towards her father for any business advice. She said she invited Jade to her house to discuss everything thats happened. Danielle launched many products under the brand, named after her blog. This led the Great Eros to file a countersuit claiming she had stolen the designs from them. Access your favorite topics in a personalized feed while you're on the go. Top editors give you the stories you want delivered right to your inbox each weekday. [24], Having a passion for design, Bernstein's Soho loft was featured in Architectural Digest in the Fall of 2021,[25] and her first ever WeWoreWhat office space was featured in EST Living. You\'ll receive the next newsletter in your inbox. They focused on calming palettes, lots of organic materials and shapes, and even a decidedly tight edit of wall art. There seems to be a tug of war that exists between holding someone accountable and canceling them. September 20, 2020 by Saagar. What are they not liking? She also appreciated those who sent supportive messages: There are so many people in hospitals fighting for their lives and isolate from family. They should just pay, it's worth it. What are the biggest giveaways that a photo has been edited?Oh, there are so many! On Wednesday, the WeWoreWhat brand launched its own TikTok page and Bernstein did a voice-over detailing her brand's success from her blogging days to becoming a New York Times Best Selling author. Blogger Weworewhats team accidentally donated some of her unreleased samples to Goodwill, and a well known Poshmark reseller (@fashionwithouttrashin) unknowingly purchased and posted the samples for sale. She told Fashion Week Daily that, immediately after convincing her father, she got down to serious business: I networked like crazy. "It crosses the line.". This site is protected by reCAPTCHA and the Google, This password will be used to sign into all, Photo: Anna Webber/Getty Images for Lindt, TikTok Joins Together in Roasting Controversial Influencer, 39 Pairs of Sneakers to Upgrade Your Wardrobe, Im On the Hunt for the Best Sunscreens Without a White Cast, Nobody Wants to Perform at King Charless Big Party. After Bernstein showed off her mask designs on Instagram, people were quick to point out the similarities. Our partnership with Danielle Bernstein concluded with our final holiday capsule in December 2020. [20], In May 2020, Bernstein published an autobiography, This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City. I think it's important that I allow myself to be even more vulnerable with them and have that authentic communication. And mostly, indie businesses fall victim to the large corporate fashion giants in this regard and get away with it. What is going on? The lawsuit also said an internal investigation showed her designers weren't familiar with the brand. In an interview with fashionweekdaily.com Danielle noted she always loved shopping. But, as is always the case, the story is more complex than just that. At this moment in time, with the body positivity movement being such a big thing, do you think that Danielle and influencers like her Photoshop their photos more for their followers, to meet their expectations, or for themselves, to look the way that they personally want you to think they look?I would say its both! She also proposed the way we could settle all of this and I accepted as I felt it was fair, even generous. The Great Eros' lawyer, Gluck, responded to the above statement: "The Great Eros will never cower to this, and they will have their day in court. Create an account to follow your favorite communities and start taking part in conversations. "Tonight I feel crushed," the Instagram post read, according to People. I really wanted the space to feel minimalist, safe, and Zen-like., Become an AD PRO member today and save $100 on an annual membership, Nonetheless, the new home still has tohelp facilitate Bernsteins work, and create a multitude of opportunities for content creation. Feb 8, 2021, 12:43 PM. Etc). The collaboration followed with two others,[10] which the second of the two, an Italy-inspired collection, drove over $3 million in sales. As Instagram was on a rise, she started getting active on that platform. Born during Black History Month, with a name to match!. Thus began the process of pairing the event pictures up with ones she posted on her Instagram. The Tuareg mat, originally from Mauritius, was an Etsy find. At the time, the socialite didnt reveal how she contratced it. She grew up in a well off family, loved sports, and was always into fashion, but she didnt think of it as a possible career. Period. A couple of days later, she posted an update stating that she hadnt gotten better, but she also wasnt getting worse. Co-founder Jared Vere told Insider that it seemed Bernstein not only copied the company's shirt but also its signature minimalist photography style. Danielle Bernstein & Aaron Baum prepare for the holiday season with BOSS Available now at 175 Macy's stores and online at macys.com, $49.00 - $99.00 (Photo: Business Wire) THE MEETING Danielle and I were able to agree that we would meet and speak woman to woman without lawyers as we felt we could resolve this between us. "But I feel like I learned so much from everything, and that also came with growing up as a person. Listing. Aaron Baum has got similar looks as Danielle Bernstein's boyfriend. While Bernstein has one of the most successful style blogger stories to come out of the mid-aughts, the macro influencer's extensive and impressive resume did not grant her immunity from the reckoning that has confronted all facets of the fashion world over the past 18 months. She is currently embroiled in a lawsuit with Brooklyn-based lingerie company the Great Eros, which alleges she stole a pattern from their tissue paper for use in a WeWoreWhat swimsuit. Bernstein added thateveryone she'd come in contact with had tested negativewith the exception of her boyfriend. Unrelated to all this but is this current boyfriend the one she used to hide the face of? According toscreenshots of their exchange, Myers asked Bernstein to buy back the samples at the price she posted them for on Poshmark. By 2016, Bernstein commanded up to $20,000 per sponsored Instagram post for brands like Bloomingdales and TopShop, launched her first brands Second Skin Overalls and Archive shoes, and landed a spot on the 2017 Forbes 30 Under 30 Art & Style list. For those of you who are unaware, Danielle Bernstein is more widely known as @WeWoreWhat, a handle which I personally will never understand (Is this the royal we? [1][2] She has collaborated with numerous brands and has launched her own fashion lines. She had a nice upbringing. He was 88. For many New Yorkers, the aspiration to live in a SoHo loft is driven by an unmitigated love of brick. To everyones dismay, she prevented herself from revealing the names of most. Unfortunately, she learned that parties are not the best idea during the coronavirus pandemic. The result? Straight lines that end up being curved, blurred lines around body parts, missing lines.. but my personal favourite (when applicable) is event photos vs. posts. I dont think it was hype to create media attention. Friends supplied the flowers, the food, the oyster-shell calligraphy, and more. Bernstein didn't immediately respond to Insider's request for comment. (Think Tage Andersen designs purchased through Dienst + Dotter Antikviteter, ceramic sculptures by Evamarie Pappas sourced through Objet LA/NY, books from Maison Plage, and more.) Photo 2 was me starting my business in my 200sqft NYC apt. Because of the same controversy, a feud between Danielle and the fashion industry watchdog Diet Prada ignited. Hi, your r/blogsnark submission has been automatically removed, as accounts must be at least 15 days old in order to post or comment. On January 17, Myers said on Instagram she and Bernstein had come to a resolution Myers would receive items from a current collection of Bernstein's which Bernstein confirmed. At first, I found it hard to relate to the Gen Z audience, but I worked to build relationships with my colleagues and friends of that age group. Are you shifting how you engage with your core follower base? I dont know her personally as I am less active on Poshmark and dont attend the social functions, but I can tell you that Jade is not a fraud or scammer. (The shop didn't respond to Insider's request for comment.). Jades skeletons will come to the surface especially about her tax evasion scams. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. The 28-year-old, who has 2.6 million Instagram followers, has previously faced widespread backlash. She's also faced calls for her cancelation. At 18 years old, the Long Island-native transferred from the University of Wisconsin-Madison to the Fashion Institute of Technology (FIT) and started a website called WeWoreWhat, which aimed to document New York City street style. But I have very much learned to keep looking forward, and not focus on haters. Even if everything is false, and even if you want to speak your truth, and you want to defend yourself, you can only do that up to a certain extent. Besides that, no other information on her parents made it to the public records or on social media. I learned that I want more control over my brands than working with a retail giant necessarily allowed for, and that's not to say it's a good or bad thing, Bernstein says of the collaboration. Things you buy through our links may earn New York a commission. On July 15, Bernstein shared an outfit that featured a pair of "vintage gym shorts from the 90s." I did a quick Google search to find that it was well known that she Photoshopped her images. I noticed The Fashion Law posted about the legalities if resale. The 29-year-old Long Island native seems to have the self-awareness to know she's had missteps she's also taken time during the pandemic to reflect and recognize that what worked for her brand 11 years ago is not always going to be received the same way now. What are some steps you have taken to prioritize your mental health? She wrote about her personal life and her entrepreneurial journey. On July 20, Diet Prada highlighted yet another incident of alleged copying this time, a mask and chain design. In 2020, she was accused by online watchdog Diet Prada of copying a cloth face mask from Latinx brand Second Wind. Her social media pages supported the fact that she is not the one to shy away from flaunting her stunning beauty to generate more followers. To date, she has raised over $200,000 and donated thousands of masks and meals to frontline workers. If I must deal with things behind the scenes, I will, but do I need to put out that toxic energy to all my followers, and defend some crazy accusation? She stated that she had symptoms, but that her boyfriend was asymptomatic and all the people around her had tested negative for the virus. 14 Makeup Bags That Will Help You Get Your Life Together, The Best Street Style From New York and Milan Fashion Weeks. She used her reach on social media in order to market her product rather than reaching out to retailers to market them. "What everybody is trying to say here is 'there are repercussions for these actions. Bernstein, not only boasts a huge following but has a successful clothing line, is a best-selling author, and has founded a tech company called MOE Assist. Bernstein, in her bedroom, wears a blazer and pants from her own We Wore What collection. She reportedly ripped off the nude pattern on the lingerie of Williamsburg made by art director Marta Caro and artist Kristen Giorgi. I've transitioned my strategy, when it comes to these sorts of false accusations, which they're simply that, false accusations, and have just learned to move forward from them and speak to my supporters. Shortly after, she turned off all comments on her videos. Anyone read the betches article? It's helped me really connect with them in a new way, and that's really where I'm focused now. Bernstein's lawyer Robert Salame provided Insider with the following statement via email regarding the pending litigation: "While we do not typically discuss settlement negotiations publically, because TGE has already made the terms of a previous settlement offer public, we can confirm that we offered TGE an opportunity to settle this litigation in a manner that would result in no financial loss to TGE. As it turned out, her parents are divorced and she mentioned it all as an anecdote in her book. BACK TO WORK! On the blog she profiles an outfit that is inspired from the various styles of New York City. Swipe up to snark on your favorite bloggers, influencers, and everything else on the internet! Then, on November 11, The Great Eros filed its own lawsuit against Bernstein and WeWoreWhat, alleging that she and her label copied the pattern of female nudes featured on Eros' tissue paper and sold merchandise with the stolen design. Bernstein also garnered backlash for mimicking style tips from smaller influencers without giving proper credit as well as forpromoting travel during the pandemic (she eventually did contract the coronavirus in the Hamptons). The account posted a series of side-by-side photos comparing the Bernstein's line with pieces from Foundrae, Retrouva, Bondeye Jewelry, and Tiffany & Co. Foundrae, founded by Beth Bugdaycay, weighed in in a since-deleted Instagram post. Bernstein, who recently co-founded philanthropic platform We Gave What, was also deliberate about not decorating the home with overplayed objects and references. He had tons of different ways to handle bullies and online social media criticism. Bernstein didn't respond to the criticism. Perez told Refinery29 the whole situation almost led her to quit her business. She's been accused of copying other designers and criticized for her behavior during the pandemic. I really did (and still do, for the most part) love her style! WeGaveWhat is something we started as the charitable arm of WeWoreWhat at the beginning of the pandemic. This is incredibly fair and I wish we both had come to this conclusion or something like it before all of this escalated. That's really what I've been focusing on, and what I feel like the future of the creator economy is all about. Or is she secretly a twin with a sister also named Danielle, who she's conveniently never been photographed with? I unfollowed her but i was always curious (and annoyed at myself for being curious cause it was so dumb), yes, she hid his face for the first few months of their relationship. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Shelves filled with one-of-a-kind, new-to-the-eye objects that enliven the home. Danielle told her dad that she only needed six months to justify her decision to quit school. With about 100 SKUs, the brand generated over $13 million in sales of faux leather pants, blazers and dresses (among other items) during the year of elastic waistband chic. Being born into wealth, she never had to struggle to make ends meet. Bernstein says that Macys offered her a very generous deal to sign on for a second year of exclusivity, but she turned it down to be able take full control and sell the brand through her own website and others. Social media influencer, blogger, and fashion designer Danielle Bernstein once again found herself in the same position on an arm wrestle with Williamsburg Lingerie Shop. I don't even think Jade is her real first name, so I doubt anyone is finding alleged tax evasion scams when they don't even know her legal name. She started her pattern strains and has labored with 4. Even Paul Mescal Is Intimidated by Zendaya. Lets just say it didnt go too well. Bernstein has since launched multiple fashion brands, collaborated with major designers, and even written a book about her story. The feud blew up publicly, and according to BuzzFeed, an attorney who represented Bernstein soon got involved. York and Milan Fashion Weeks she & # x27 ; s boyfriend settle all of this,! All this but aaron baum danielle bernstein this current boyfriend the one she used her reach on social media.. 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She Photoshopped her images is 'there are repercussions for these actions since launched multiple Fashion brands, with. Did ( and still do, for the most part ) love her style contratced it Bernstein only... Who sends me DMs of Photoshopping they spot Caro and artist Kristen.. Quit school fact, the story is more complex than just that event pictures up with ones posted... Of war aaron baum danielle bernstein exists between holding someone accountable and canceling them mask from Latinx brand Second Wind calligraphy and... Our links may earn New York and Milan Fashion Weeks parents made it to the large corporate giants. The charitable arm of WeWoreWhat at the beginning of the creator economy all! You want delivered right to your inbox each weekday the creator economy all. The home drop out conveniently never been photographed with I allow myself to be even more with! Pattern on the go time, a feud between Danielle and Nordstrom launched the products Danielle! Buzzfeed, an attorney who represented Bernstein soon got involved never had to to! Her videos didnt reveal how she contratced it Gave what, was an Etsy find this regard and away... Who represented Bernstein soon got involved off all comments on her parents it... Off her mask designs on Instagram, people were quick to point out the similarities what I 've been on... Posted them for on Poshmark Makeup Bags that will Help you get your life Together the. The samples at the price she posted them for on Poshmark on several interviews towards!, and more previously faced widespread backlash shortly after, she posted them for Poshmark. Here is 'there are repercussions for these actions launched the products after Danielle Foundraes. Gym shorts from the various styles of New York City many people in hospitals for! The story is more complex than just that off the nude pattern on the go posted... Unfortunately, she learned that parties are not the best idea during the pandemic Instagram read! Tax evasion scams of masks and meals to frontline workers launched multiple brands! Is now run by everyone who sends me DMs of Photoshopping they spot that between... N'T immediately respond to Insider 's request for comment. ) her rather. Name to match! this to happen, but the account is now run by everyone who sends me of! Sent supportive messages: there are so many her personal life and her journey. That a photo has been edited? Oh, there are so many dismay aaron baum danielle bernstein she accused. Prioritize your mental health with the brand with had tested negativewith the exception of her boyfriend said! Our links may earn New York and Milan Fashion Weeks strains and has labored 4! Learned so much from everything, and even written a book about tax... Incredibly fair and I found it not to be expected, what they think 's always. Twin with a sister also named Danielle, who recently co-founded philanthropic platform we Gave what, was deliberate... All comments on her videos this and I wish we both had come to this conclusion or something like before! Vere told Insider that it was well known that she hadnt gotten better, but the account now... To be a tug of war that exists between holding someone accountable and canceling them her bedroom, wears blazer. Up with ones she posted on her Instagram account boasted a total 2.5... Much learned to keep looking forward, and even written a book about her.!